Google Ads (SEM): customers searching for you now
Google Ads campaigns that put your business front and center exactly when someone searches for what you offer — without wasting budget.
The service
Google Ads (SEM) puts your business at the top right when someone searches for what you offer. We build and optimize search, display and shopping campaigns so every dollar spent brings inquiries and sales, with conversion tracking and clear reporting.
Everything you need, sorted
Keyword strategy
We pick the searches that bring customers, not tire-kickers.
Ads that convert
Copy and extensions designed to make people choose you.
Spend control
Negatives, bids and targeting so you don't waste money.
Clear reports
You know what you spend and what it brings — no fluff.
A clear process, with you at every step
Let's talk
Your business, goals and audience come first.
Tailored proposal
A custom solution and a fixed quote.
Execution
Work begins, with follow-up at every step.
Measurement
Results analyzed and optimized with real data.
Brands that already trust Xulum
Results we deliver
Average improvement across client projects; results vary by industry and starting point.
Google Ads to capture high-intent customers
When someone searches for what you offer on Google, they already have buying intent. With Google Ads (SEM) we put you front and center at that exact moment, picking the searches that bring customers and protecting every dollar of budget.
We manage Google Ads with search, display and shopping campaigns, remarketing and Performance Max, focused on optimizing CPC and ROAS.
Ads perform better when the landing page delivers: we pair campaigns with landing pages that convert and with SEO. Read in Academy Google Ads for local businesses and digital marketing strategy.
Google Ads
How much do I need to invest?
It depends on your industry and competition. We advise a realistic budget and start with just enough to measure.
Is the Google spend separate?
Yes: the ad budget is paid to Google; we manage and optimize the campaign.
How soon are there results?
Search campaigns often bring inquiries within the first days; then we optimize to improve cost per customer.
How much does Google Ads management cost?
Management is quoted based on account scope and monthly work; the ad spend is separate (paid to Google). We send a clear proposal covering both.
Do you work with Performance Max?
Yes. We use Search, Shopping, Display, Remarketing and Performance Max based on your goals and industry, not one campaign by default.
Do you do remarketing?
Yes: we show ads to people who already visited your site to recover inquiries that didn't close the first time.
What if I don't have a conversion pixel?
We set it up. Without conversion tracking you can't optimize well, so it's one of the first things we get running.
Shall we start?
Tell us what you need and we'll send a tailored, no-obligation proposal.
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