What Is Retargeting And How Does It Work?

What Is Retargeting And How Does It Work? Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to[…]

5 Techniques for Lead Management success

5 Techniques for Lead Management success. Lead ManageMent is the ability to capture, respond, and manage incoming leads. When spending so much time and money on creating the perfect campaign, you want to make sure you have numerous best practices in place to manage your leads throughout the entire lifecycle. Unfortunately, many marketers don’t employ clearly[…]

Social Media Marketing

A Social Media Marketing Formula that Works Every Time

A Social Media Marketing Formula that Works Every Time. The formula itself is comprised of seven basic ingredients out of which any successful social media marketing campaign can be created. Depending upon what you promote, to whom, when and how, the ingredients themselves will inevitably vary, but they all need to be there. The good news is[…]

Social Media Managers

6 Jobs the Best Social Media Managers Actually Do.

6 Jobs the Best Social Media Managers Actually Do. My search for a someone to run XuLum’s social media efforts has been an eye-opening, albeit frustrating, one. It seems that of the applicants that can boast any goal or metric from their job, the one thing they point to doing is “driving engagement.” While engagement metrics can be[…]


Google Launches WordPress Plugin for AdSense And Webmaster Tools

Google Launches WordPress Plugin.   Google has released a new plugin for publishers using WordPress. The official Google Publisher Plugin offers support for Google AdSense and Google Webmaster Tools, with more services likely to be added in the future. This is a beta release, so as an early adopter, you’re also a test case. Google[…]

Social Media

The Death Of Social ROI

The Death Of Social ROI. Companies Are Starting To Drop The Idea That They Can Track Social Media’s Dollar Value. Many brands are moving away from metrics that purport to measure ROI on social media. They’ve realized that social media isn’t a transactional engine or sales machine, so they’re dropping half-baked indicators that gauge secondary[…]