Social Media

Social Media Managers

6 Jobs the Best Social Media Managers Actually Do.

Posted on by XuLum

6 Jobs the Best Social Media Managers Actually Do. My search for a someone to run XuLum’s social media efforts has been an eye-opening, albeit frustrating, one. It seems that of the applicants that can boast any goal or metric from their job, the one thing they point to doing is “driving engagement.” While engagement metrics can be[…]

Social Media

The Death Of Social ROI

Posted on by XuLum

The Death Of Social ROI. Companies Are Starting To Drop The Idea That They Can Track Social Media’s Dollar Value. Many brands are moving away from metrics that purport to measure ROI on social media. They’ve realized that social media isn’t a transactional engine or sales machine, so they’re dropping half-baked indicators that gauge secondary[…]