Google

Google Launches WordPress Plugin for AdSense And Webmaster Tools

Google Launches WordPress Plugin.   Google has released a new plugin for publishers using WordPress. The official Google Publisher Plugin offers support for Google AdSense and Google Webmaster Tools, with more services likely to be added in the future. This is a beta release, so as an early adopter, you’re also a test case. Google[…]

Social Media

The Death Of Social ROI

The Death Of Social ROI. Companies Are Starting To Drop The Idea That They Can Track Social Media’s Dollar Value. Many brands are moving away from metrics that purport to measure ROI on social media. They’ve realized that social media isn’t a transactional engine or sales machine, so they’re dropping half-baked indicators that gauge secondary[…]