Social Media Marketing

A Social Media Marketing Formula that Works Every Time

A Social Media Marketing Formula that Works Every Time. The formula itself is comprised of seven basic ingredients out of which any successful social media marketing campaign can be created. Depending upon what you promote, to whom, when and how, the ingredients themselves will inevitably vary, but they all need to be there. The good news is[…]

Social Media Managers

6 Jobs the Best Social Media Managers Actually Do.

6 Jobs the Best Social Media Managers Actually Do. My search for a someone to run XuLum’s social media efforts has been an eye-opening, albeit frustrating, one. It seems that of the applicants that can boast any goal or metric from their job, the one thing they point to doing is “driving engagement.” While engagement metrics can be[…]

Social Media

The Death Of Social ROI

The Death Of Social ROI. Companies Are Starting To Drop The Idea That They Can Track Social Media’s Dollar Value. Many brands are moving away from metrics that purport to measure ROI on social media. They’ve realized that social media isn’t a transactional engine or sales machine, so they’re dropping half-baked indicators that gauge secondary[…]