Skills

Why Web Designers and Web Developers Must Work Together

Why Web Designers and Web Developers Must Work Together It seems like a common sense idea: Designers and developers must work together. But too often, these individuals work apart while working on the very same project. The designer works to create elements and color palettes and typography that looks great, while the developer codes and[…]

Retargeting

What Is Retargeting And How Does It Work?

What Is Retargeting And How Does It Work? Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to[…]

Lead-Managment

5 Techniques for Lead Management success

5 Techniques for Lead Management success. Lead ManageMent is the ability to capture, respond, and manage incoming leads. When spending so much time and money on creating the perfect campaign, you want to make sure you have numerous best practices in place to manage your leads throughout the entire lifecycle. Unfortunately, many marketers don’t employ clearly[…]

Social Media Marketing

A Social Media Marketing Formula that Works Every Time

A Social Media Marketing Formula that Works Every Time. The formula itself is comprised of seven basic ingredients out of which any successful social media marketing campaign can be created. Depending upon what you promote, to whom, when and how, the ingredients themselves will inevitably vary, but they all need to be there. The good news is[…]

Social Media Managers

6 Jobs the Best Social Media Managers Actually Do.

6 Jobs the Best Social Media Managers Actually Do. My search for a someone to run XuLum’s social media efforts has been an eye-opening, albeit frustrating, one. It seems that of the applicants that can boast any goal or metric from their job, the one thing they point to doing is “driving engagement.” While engagement metrics can be[…]

Mobile Content

The beginner’s guide to organizing content on mobile friendly designs

The beginner’s guide to organizing content on mobile friendly designs. As of March 2014, the average US consumer spends two hours and 42 minutes per day on their mobile devices, according to analytics service Flurry. Though the majority of this time is spent using apps (primarily games and Facebook), 14 percent of time spent on iOS[…]